As a user, I like that. As a developer, I don't. By buying software, you're not losing money, you're helping honest people keep doing what they do. Don't look at software (especially games!) and think: "Why the hell does this app cost $0.99? It sucks!" $0.99 is cheap. $4.99 is cheap! You're paying more for stuff you consume daily and which take very little time to produce. How about paying $0.99 for that game that probably took a few months to create?