I've taken it for a spin. It's a heavily-AJAXed system that allows you to create your own mini-distro of Linux, a.k.a. "appliance", based upon SUSE. You can build it into bootable ISO or into bootable HDD or USB flash drive image. You basically customize it, add SUSE packages into it, add additional custom files, and press build.
Best part of it is however test drive – once you build the system, you can take it for a spin in a flash-based remote desktop client, pictured above. If you are happy with it, download the image and that's it!
PS Yes, I'm running XP at the moment, and no, I'm not proud of it 🙂